LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Artificial intelligence is no longer a side act or a speculative bet. Its infrastructure is baked into devices, platforms, ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Artificial intelligence was anchored in nearly everything as tech firms continue to look for AI products that will attract ...

Nvidia, AMD and Intel all had important chip and AI platform announcements on the first day of CES 2026, but all audiences ...

Stepping on a Lego might become an expensive as well as painful mistake after the company revealed the new SMART Brick. Lego ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Neat idea, but with no mention of a dev kit it's another sign of Lego's descent into designing nothing but fun on rails Not ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series. View on euronews ...