LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Artificial intelligence is no longer a side act or a speculative bet. Its infrastructure is baked into devices, platforms, ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

While there were important chip and AI platform announcements on the first day of CES 2026, all audiences wanted to see more ...

Stepping on a Lego might become an expensive as well as painful mistake after the company revealed the new SMART Brick. Lego ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

Neat idea, but with no mention of a dev kit it's another sign of Lego's descent into designing nothing but fun on rails Not ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series. View on euronews ...

LEGO has taken its bricks to a new generation of play with the launch of smart bricks, which contain code to light up ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...