The arrival of agentic AI looks set to herald the death of hold music. Unlike traditional chatbots, AI agents can process ...

You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...

Marketers are shifting their focus from basic metrics to more holistic reporting that demonstrates event success and how it drove business outcomes.

Customer experience shapes brand perception and loyalty, but gaps prevent many organizations from optimizing performance ...

The growth of the customer journey mapping software market is primarily driven by increasing focus on customer experience management across ...

To safeguard from an AI bubble, leaders must ask themselves whether they're chasing quick wins or building something that still matters a decade from now.

According to a First Insight study, 73% of Gen-Z consumers are willing to pay more for sustainable product. Many are also looking for brands they perceive as authentic and ethical. Premium is no ...

TJX Companies is successfully capturing younger demographics through targeted marketing, reducing long-term relevance risk.

Study of aftermarket car telematics finds growing value in technology for application areas including stolen vehicle tracking and recovery, vehicle diagnostics, Wi-Fi hotspots, convenience ...

Rove Hotels introduces HQ by Rove, the Middle East’s first hospitality-branded offices, redefines real estate through ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

ThoughtSpot is at the heart of new 'modern data stack' helping UK food brand Huel find answers more quickly than it used to with Business Intelligence ...