Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday.

New Premium Collection and National Brand Campaign Kicking Off a Year-Long Partnership with Baker Mayfield Signal a Major Brand Evolution MILL VALLEY, Calif., Jan. 8, 2026 /PRNewswire/ -- Today, Every ...

Today at CES, Slingwave unveiled its unified, AI-native platform for growing eCommerce and direct-to-consumer brands that helps marketers make the right spending decisions to grow ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

Advertisers can now automate social ad optimization with first-to-market deterministic sales and other commerce outcomes from ...

Amazon ( AMZN +0.26%) continues to underscore the strength of its business and deliver fantastic growth for long-term ...

Looking to 2026, I believe advertisers will evolve to begin measuring the success of their streaming TV campaigns based on ...

In the US, marketing measurement software specialist Slingwave has launched an AI-native marketing attribution and scenario ...

Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be ...

Shoppers can now place orders directly from ChatGPT or Claude, without even opening ecommerce apps. That is forcing Amazon, ...

Nearly a year and a half since bringing the sports drink brand to life, HY.Q expands from its online storefronts to retail ...

The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but ...