Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Updated on Monday, Jan. 5 at 1:15 p.m. ET — Unfortunately, the Lego CES keynote press conference on Jan. 5 will not be ...