The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
At this year's CES in Las Vegas, Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines ...
Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...
In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...
Watch as we use a 3D printer to create a massive, pure white LEGO minifigure from scratch! Follow the process from printing intricate lattice pieces to assembling the large figure. Then witness the ...
The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...
Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with ...
LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...