In a bold move to redefine play, Lego has introduced its first-ever smart brick at CES 2026 in Las Vegas, marking a significant leap in interactive building experiences. This innovative technology ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

As Lego unveils technology adding sound and light effects to its play sets, I got hands-on to see if it’s worth the higher ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your ...

LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge wirelessly and stay powered even after years of no use. LEGO claims one of the mai ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

When a toy helicopter can “crash,” flash red, and add its own sound effects the moment a child tips it over, the question stops being what the model is and becomes who is driving the story. That ...

Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.