At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your ...

LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge wirelessly and stay powered even after years of no use. LEGO claims one of the mai ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

When a toy helicopter can “crash,” flash red, and add its own sound effects the moment a child tips it over, the question stops being what the model is and becomes who is driving the story. That ...

Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

A built‑in accelerometer allows the bricks to sense movement, meaning they can react when tilted, shaken or repositioned. According to Lego, this opens the door to dynamic play, with blocks capable of ...

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...