MASKS AND SERUMS, YOU MAY HAVE HEARD THE TERM SEPHORA KID TO DESCRIBE KIDS AS YOUNG AS EIGHT HEADING INTO COSMETIC STORES. THIS ONE’S NEW FOR ME, BUT YOU SOUND LIKE PERSONAL EXPERIENCE. WESH 2’S PAOLA ...

Like many millennial moms, I remember officially graduating from Lip Smackers to The Body Shop’s Kiwi Fruit Lip Balm. Today, I might be labeled a “Sephora Kid” for all the sampling of beauty products ...

SEATTLE — With tween beauty growing in popularity, it's important to know the basics when it comes to age-appropriate skincare and makeup. Seattle makeup artist Michelle Wight says that starting ...

As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below* With back-to-school season here, your tween may be looking ...

The Gen Z-er knows exactly what’s cool nowadays, whether that’s beauty, fashion, tech or lifestyle. And not only do they follow the latest and greatest trends, but this is the generation of the trend ...

We’ve all been there: that first moment when we realize what we’re with isn’t it anymore. Normally, we can make our peace with that fact and settle into our new lives as “old people.” But suddenly, ...