NIQ, a global leader in consumer intelligence, has earned a partner badge in TikTok’s newly launched Media Mix Modeling (MMM) program – a focus area within TikTok’s Marketing Partners Program. The ...

As 2025 wraps up, the crypto market shows a mix of resilience and volatility. Solana news highlights strong network activity ...

Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

Market Place commemorated its landmark anniversary by honouring how the centre has evolved over the last 170 years ...

Adani Power is betting big on thermal scale and CAPEX, while Tata Power races ahead on green energy and consumer reach. Which ...

Ryan Lochte’s fortune is a mix of wins and losses. He had a successful career of ten years plus in swimming. Apart from that, ...

As Indian travel behaviour shifted towards frequent, short-haul trips in 2025, travel platforms tell us how the change is ...

As the real estate market grows more competitive, developers are turning to AI for precision, personalisation and prediction.

James Dixon, Chief Digital Officer, Atomic 212˚. For years, media mix modelling (MMM) was the preserve of big enterprises, a handful of experts and holding groups with dedicated expert data science ...

This straightforward first-drive piece captures Tesla's official 2025 India arrival via showrooms in major cities and focuses ...

KB Home’s built-to-order model delivers higher margins. However, a strong shift to BTO brings risks as backlog orders decline ...