You have /5 articles left. Sign up for a free account or log in. In higher ed institutions, the role of marketing can be fuzzy. We typically say that marketing is ...

While marketers' goals haven't changed much over the last 60 years, the methods of achieving those goals must quickly adapt to the data privacy landscape. Personalization has been hailed as the top ...

The healthcare marketplace has seen both increased competition and advanced technology complicate the landscape. With innovations ranging from MRI imaging to genetic testing, patients have more ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

Long before the Internet, E. Jerome McCarthy developed the 4 P's of Marketing as a “global managerial approach.” Product, Price, Place and Promotion provided a useful system for marketing in the ...