1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...

As high-profile as his appearances were in places like calling Brewers games, on The Tonight Show With Johnny Carson, the movie "Major League" and TV show Mr. Belvedere, few things became omnipresent ...

Italians are telling the Godfather of beers to fuhgeddabout ads poking fun at the mafia -- or else. In one ad, a character from "The Sopranos" enters a liquor store and asks the owner if he needs ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

There's brewing before Miller Lite, and there's brewing after Miller Lite. When Milwaukee-based Miller Brewing Co. launched Miller Lite in 1975, light beer had a shot-glass share of the beer market in ...

Miller Lite is a top 10 beer brand in the United States, which might lead you to believe that everything it touches turns to gold ... the gold of a chilled, refreshing beer, that is. Suffice it to say ...