LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...
Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...
In this video we go through all the LEGO Star Wars sets scheduled to retire in 2026, detailing what you may want to collect ...
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...
LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...
Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...
The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures ...
LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...