After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Sure, Nvidia, AMD and Intel all had important chip and AI platform announcements on the first day of CES 2026, but all ...

Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...