Today NBCUniversal, independent agency RPA, FreeWheel and Newton Research announced a partnership to introduce a new approach to buying premium video using agentic AI across both linear and digital.

Advertising has entered the artificial intelligence age in a whole new way, thanks to a partnership between NBCUniversal and ...

NBCUniversal, independent agency RPA, FreeWheel, and Newton Research have announced a partnership to introduce a breakthrough approach to buying premium video ...

Lionsgate Studios Corp. (NYSE: LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory. The studio said advertisers can now buy placements across ...

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...

This new 8Bar Krzberg v8 has been one of the Berlin bike brand’s original affordable, customizable fixies. And now it gets an 8th-generation refresh with bigger tire clearance, lighter weight, and ...

NEW YORK — Comcast Advertising’s FreeWheel TV advertising technology platform is celebrating new and expanded Connected TV partnerships with a host of streaming and platform partners. The partnerships ...

FreeWheel Expands Premium CTV Marketplace Through Enhanced Partnerships Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, Wurl and more partner with FreeWheel to strengthen programmatic offerings for ...

Over the next few weeks, marketers will learn what’s coming down the pike in video advertising at both the Interactive Advertising Bureau’s digitally focused NewFronts, taking place May 5-8, and at ...