This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

Separately, APi Group ( APG) provided its full-year update, expecting net revenues and adjusted EBITDA for 2025 to be at or above the midpoint of the guidance range provided on October 30, 2025, of $7 ...

From GPT to Claude to Gemini, model names change fast, but use cases matter more. Here's how I choose the best model for the ...