Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI, marketing & LinkedIn for coaches & entrepreneurs LinkedIn success hinges on understanding its mechanics.

Freelancers need to move strategically in order to grow their businesses. Here are five goals that should be on every ...

See the biggest mistakes (and quick wins) for impactful LinkedIn content How much to post, what to avoid and what actually works Simple AI tips to boost your creativity and save time It’s easy to feel ...

Social media’s influence extends across the globe, shaping consumer behavior, brand perception, and market trends. By establishing a presence on social media, businesses open a channel for direct ...

Thought leadership is about sharing new concepts, knowledge, and experience in order to help improve a sector or community. According to a survey conducted by Edelman and LinkedIn, 75 percent of ...

When I got this gig, my editor said, "Les, you can write about anything you want. We want you to lean into your experience as a founder, but we'd prefer you not to do ...