Along with GI Joes, Slinkies and Sea Monkeys, View-Masters are probably one of the most-remembered childhood products of the past few generations. Even if you yourself never got the chance to flip ...

Remember View-Master? That hunk of plastic you held up to your face, stuck cardboard reels into and advanced through 3D images of landscapes, animals and cartoons with the satisfying pull on a lever.

Tourist Attractions View-Master reels had photographs from every country and the 3D view made them look even more real. People often counted upon these reels to make their travel itinerary. Some ...

A reel showing Bruce Goff’s 1947 Ford House in Aurora, Illinois, from View Productions (all photos by the author for Hyperallergic unless otherwise noted) Each reel comes with a short essay on its ...

No matter your age, there’s a good chance that a View-Master was lying around either your bedroom or a friend’s. The iconic red goggles are the perfect childhood diversion—cheap and briefly amusing.

Mattel's View-Master is a signature toy that's been around for decades, and the company has updated the concept with a new VR model that integrates with Google Cardboard. Share on Facebook (opens in a ...

Apple’s virtual reality headset View-Master has been added to its online store - the first VR product that Apple has sold - in collaboration with toy company Mattel. Shoppers can buy the headset for ...