In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

The Venezuela raid isn’t about what the headlines say it’s about. Here’s what they’re not telling you. On January 3rd, the ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Tension: Companies have more customer data than ever, yet struggle to balance immediate revenue needs against long-term ...

Tension: Every email signup represents an exchange where customers offer attention in return for value, yet most ...

The 2015 data revealed something marketers spent the next ten years trying to complicate: people want to hear from brands ...

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Tension: We expect friendships to end with clear reasons or dramatic fallouts, yet the relationships that shaped ...

Noise: Social media metrics and viral moments convince us that being entertaining is the same as being emotionally available, conflating performance with presence. Direct Message: Humor is a powerful ...

Tension: Falling asleep to the television feels like a harmless habit, but it often signals deeper patterns in how someone processes stress, silence, and their own thoughts. Noise: Sleep advice ...

To learn more about our editorial approach, explore The Direct Message methodology. I’ve built media properties for twenty years. I’ve watched content go from something people consumed a few hours a ...