Connected TV and OTT news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Marketers don’t need to rely only on the big-name martech stack. Specialized single-solution tools can deliver real wins in 2026. The tools below may not be household names, but each is designed to ...

Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.” The report shows agencies are deep into the exploratory phase when it ...

For decades, marketing leaders guided buyers through a neat sequence from awareness to purchase. Today, that linear funnel model is breaking down. Buyers now chart their own course — jumping between ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Many industries benefit greatly from strategic marketing yet are often held back by regulatory or compliance requirements. Financial services, healthcare, legal, insurance, engineering, energy and ...

The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters more than ever. Yet beneath ...

When the Content Marketing Institute surveyed marketers last year, content strategy felt stuck in neutral — steady, but uninspired. This year? Marketers are making real moves. In its latest survey, 97 ...

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.