Jayesh Yagnik, CEO, MOMS Outdoor, shares the top three campaigns that stuck with him in 2025. Here is a look at the picks ...

The contract, awarded by the Northern Railway, grants the agency sole advertisement rights for all platforms and Foot Over ...

One of the most visible OOH trends in 2025 was brands choosing to collaborate with each other on outdoor sites rather than ...

Installed in a public setting, the structure invites passersby to engage with it using an external buzzer. Once activated, ...

Kanika Anand, GM - Media, Airtel, shares how OOH has become a high-impact engagement medium, what it uniquely delivers, and ...

The Zepto creative sets the stage by highlighting the benefit of a clear nose (enjoying perfumes), while Otrivin provides the ...

Rajat has moved from V2 Retail Ltd. to join Khimji Jewellers, where he was a key player in coming up with marketing ...

The creative presents wrecked vehicles exactly as they are, dented doors, crushed panels, bent frames, paired with blunt, ...

Titled ‘2025 in a Blink’, the campaign used real order insights from across the country to reflect how India actually shops, ...

A vibrant crimson backdrop serves as the canvas for a dynamic "hero" shot featuring a splash of liquid chocolate and whole ...

Insights from Kunal Gurnani, Head of Branding & Advertising, Utkarsh India, on how OOH continues to reinforce brand presence, ...

The activation centered on a massive digital screen featuring Hocco’s mascot, Budd. Using motion-capture technology, festival ...