The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Founded in 2019 by industry veterans Josh McGrane and Stephen Yates, TrueTouch Floors set out to stand apart in a crowded ...

According to Electrek, negotiations are already ongoing. Second, it could give up the Cybercab name, all of the cash it’s ...

Making your mark as a business is largely about creating a defined sensibility. Building an identity that your customers ...

Brand mascots have had quite the journey. From the Michelin Man's debut in 1898 through the golden age of TV advertising, ...

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Below, we continue with our top branding trends for 2026 based on their social impact, industry relevance and engagement ...

A brand distinguishes a company's products from those of a competitor by using a recognizable name, symbol, color and design to mark the distinction. Branding is a powerful tool that shapes reputation ...

Ranchers are battling over laws that critics say do nothing but prop up an enforcement agency that takes its job way too seriously.