The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets.

LEGOReveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series.View on euronews ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Stepping on a Lego might become an expensive as well as painful mistake after the company revealed the new SMART Brick. Lego ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

LEGO unveiled its Smart Brick at CES 2026, introducing NFC-powered interactive builds with lights and sound, set to launch on ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...