Bleach London, UK’s homegrown salon brand known for its DIY hair dyes favored by Gen Zs and millennials, is just about to get even bigger on an international scale. Founded by fashion hairstylist Alex ...
Bleached hair may be gorgeous in its lighter, more vibrant colour, but it strips the hair of protein and natural moisture. And the outcome? Dry, rough, brittle locks that are susceptible to breakage.
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