LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Updated on Monday, Jan. 5 at 1:15 p.m. ET — Unfortunately, the Lego CES keynote press conference on Jan. 5 will not be ...

LEGO has released another building set targeting retro gaming enthusiasts, and this one isn't going to break the bank!

Summernats roars into town, Bluey hits the stage, and the Old Bus Depot Markets are back. Your first full week of 2026 is ...

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

We've seen countless LEGO creations before, but this LEGO build inspired by The Hobbit and Lord of the Rings is simply ...

Lego itself has not shared any information about its plan for CES 2026 at the time of writing. There’s some speculation ...