The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The pack comes with 12 different flavors: Heart Bouquet, Jasmine Lover, Golden Oasis, Floral Passion, Sunset Love, Fairy Lily ...

My own little guy was riding on a birthday high—surrounded by his buddies and full of sugar—but as the last guest left the ...

Minnesota’s savvy shoppers have a secret weapon in their battle against retail prices, and it’s hiding in plain sight just ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...