The Danish toymaker that built a global empire on interlocking plastic bricks has unveiled what executives are calling the ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

LEGO’s new Smart Play bricks, available for preorder in Canada on Jan. 9, are among the high tech gadgets unveiled at this ...

Nothing is confirmed at this stage, but it seems that a new LEGO Animal Crossing set will come out in 2026. Based on rumors, the selection of LEGO Botanicals sets in 2026 will include two more sets ...

LEGO has introduced its first-ever LEGO Marvel mini bust collection, spotlighting Iron Man and Iron Spider-Man. Designed for display and built for fans ages 18 and up, the collectible busts mark a new ...

Target has kicked off a last-minute holiday sale on Lego sets that's arguably better than the promotion it ran during Black Friday and Cyber Monday. The discounts aren't as large as last month's sale, ...