Lego introduces 'smart bricks' with sound and light effects
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Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.
I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets?
LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 years.
LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, Launching Inside New Star Wars Sets LEGO has announced the Smart Brick, a chip-powered piece due to be integrated into upcoming sets that it describes as "the next exciting chapter" of the 90-year-old toy company.
The LEGO Group unveiled LEGO SMART Play, a new interactive platform set to transform the way children and families build and play with LEGO bricks. The innovation, showcased at CES 2026, combines advanced sensors,