New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...

The first-ever sets to be a part of the LEGO SMART play collection will be three new Star Wars All-in-One sets. This means ...

Star Wars LEGO sets. We’re headed into an exciting year for Star Wars, with The Mandalorian and Grogu leading the franchise ...

The LEGO Marvel Iron Man MK4 Bust is a display-focused set with movable details and a minifigure, which makes a nice addition ...

Star Wars stands out as one of LEGO’s most enduring and celebrated collaborations. This here LEGO Star Wars Jango Fett helmet set is a refined display model created for adult fans. Designed for ...

Warner Bros. and Traveller’s Tales Games have re-released the Lego Harry Potter Collection, making it available natively on PS5 and Xbox Series X/S for the first time. It doesn’t have a “Remastered” ...

Want to save 30% on this cosplay-friendly Star Wars Black Series Scout Trooper Helmet? Hurry and get on your Speeder Bike, it's already half-gone in Amazon's Black Friday sale. When you purchase ...

Alexander “Alex” Hloderwski, Jr., loved LEGO. He amassed a huge collection of the brightly colored toy bricks in his lifetime, was a member of the Lego Users of Central New York (LUCNY), and was among ...