As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

NIQ, a global leader in consumer intelligence, has earned a partner badge in TikTok’s newly launched Media Mix Modeling (MMM) program – a focus area within TikTok’s Marketing Partners Program. The ...

That's pretty much where the market has been for the last three years - funds like the Invesco S&P 500 Low Volatility ETF ( ...

So far this year, LULU shares have decreased by about 44%, in contrast to a roughly 20% decline for Nike, with both stocks ...

As 2025 wraps up, the crypto market shows a mix of resilience and volatility. Solana news highlights strong network activity ...

James Dixon, Chief Digital Officer, Atomic 212˚. For years, media mix modelling (MMM) was the preserve of big enterprises, a handful of experts and holding groups with dedicated expert data science ...

The Indian car market saw a mix of high-volume SUVs, updated workhorses and limited-run performance models make their debut ...

KB Home’s built-to-order model delivers higher margins. However, a strong shift to BTO brings risks as backlog orders decline ...

As Indian travel behaviour shifted towards frequent, short-haul trips in 2025, travel platforms tell us how the change is ...

Adani Power is betting big on thermal scale and CAPEX, while Tata Power races ahead on green energy and consumer reach. Which ...

For more than a century, a textile plant in rural Virginia spun yarn and jobs out of American cotton. Now that 109-year run ...