Official Beer Sponsor of Team USA, Michelob ULTRA, is rolling out the red, white and blue carpet with a full-scale national campaign anchored by unique activations that put fans at the center of ...

The 2026 FIFA World Cup will feature custom-made Superior Player of the Match trophies for each of the 104 games in next year's tournament. With the help of Michelob Ultra and FIFA, trophy creator ...

Global Ambassador Lionel Messi reveals 2026 Michelob ULTRA Superior Player of The Match Trophy design ahead of The Final Draw Superior Player of the Match Trophy The Superior Player of the Match ...

The official unveiling of the trophy featured the presence of Lionel Messi, global brand ambassador and the male player with the most Player of the Match awards in World Cup history, with 11 ...

From New York Times Cooking: A far cry from often overly sweet, heavily scented mulled ciders, this contemporary version combines apple cider with cardamom, coriander, black pepper, cloves, star anise ...

Michelob Ultra and Modelo Especial are battling it out to be America's top-selling beer. Modelo Especial has been the top-selling beer since it took the top spot from Bud Light in 2023. However, ...

Anheuser-Busch InBev reported that its Michelob Ultra is now the top brand by volume in the industry, after months of steady growth this year. This comes more than two years after sales of former top ...

Michelob Ultra, a premium light lager brewed since 2002, became the best-selling beer in America, by volume, in September 2025, according to Beer Marketer’s Insights. Michelob Ultra became the ...

The ULTRA Club invited guests to kick back, crack open a cold one and enjoy the tournament experience in a modern format. The heart of the action featured interactive games such as Opti-Shot, Golden ...

Perhaps with Leo Messi as the face of Michelob Ultra, it was only a matter of time before the light lager achieved GOAT status.The Anheuser-Busch beer has overtaken rival Modelo Especial in U.S.