In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

The Venezuela raid isn’t about what the headlines say it’s about. Here’s what they’re not telling you. On January 3rd, the ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Tension: Companies have more customer data than ever, yet struggle to balance immediate revenue needs against long-term ...

Tension: Every email signup represents an exchange where customers offer attention in return for value, yet most ...

The 2015 data revealed something marketers spent the next ten years trying to complicate: people want to hear from brands ...