Since CPM is the cost per thousand impressions, then you simply divide the cost by the number of impressions divided by a thousand. So the CPM formula is CPM = 1000 × cost / impressions.

Nov 11, 2025 · In this guide, you’ll learn how to calculate CPM in 3 simple steps, understand the formula, see real-world examples, and use our free calculator to verify your calculations.

CPM tells you the ad spend per thousand impressions/views of your ad spot. Example 1: You want to have 2,000,000 views on your ad at a price of $10 CPM, use the above calculator to find out the …

Apr 9, 2025 · CPM is calculated by taking the cost of the advertising and dividing by the total number of impressions, then multiplying the total by 1000 (CPM = cost/impressions x 1000). [1]

Below, the team at Digital Logic explains everything you need to know about CPM: what CPM is, how to calculate CPM, why CPM is important for advertisers to track, and more.

Calculating CPM doesn't require a degree in rocket science, but it does offer rocket fuel for campaigns. The formula focuses on two main components: the total cost of the campaign and the number of …

Free online CPM Calculator. Calculate Cost Per Thousand Impressions (CPM) easily. Learn what CPM is and how to use it effectively in your advertising campaigns.

Jan 10, 2025 · Use the calculator on this site to run quick CPM checks before committing budgets. Pair CPM with metrics like click-through rate (CTR) and conversion rate to understand the full cost-to …

Feb 25, 2025 · CPM = (Total Cost / Total Impressions) × 1000. Where: Total Cost: The amount spent on the ad campaign. Total Impressions: The number of times the ad was displayed. If you spent $500 …

CPM (Cost Per Thousand Impressions) helps measure how much you spend to reach 1,000 people. This simple CPM calculator makes it easy to calculate CPM and optimize your ad spend, ensuring …