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  1. What is Market Research? Definition, Types, Process ... - IdeaScale

    Jun 21, 2023 · Market research is defined as a systematic and strategic process of gathering, analyzing, and interpreting data about a target market, industry trends, and consumer behavior. Learn more …

  2. Market Research: What It Is and How to Do It - Ahrefs

    Jun 3, 2021 · Market research is a process of gathering, analyzing, and interpreting information about a given market. It takes into account geographic, demographic, and psychographic data about past, …

  3. LibGuides: Market Research Basics: What is Market Research?

    Oct 27, 2025 · These questions can be roughly divided into two categories: Industry Questions and Market Sizing & Customer Discovery. The best market research is a combination of primary and …

  4. How to Do Market Research, Types, and Example - Investopedia

    Jun 15, 2025 · What Is Market Research? Market research is a process that gathers and analyzes data for a company's product strategy. It may involve the use of surveys, product tests, and focus groups.

  5. What is Market Research - BDC

    Market research involves the systematic collection and analysis of information about customers, competitors, and the overall market to gain insights into consumer needs, preferences, and emerging …

  6. What Is Market Research? Methods and Examples | JWU Online

    Apr 23, 2025 · What is market research? Learn how businesses collect and analyze data to reduce risks, find opportunities, and improve customer experience.

  7. How to Do Market Research - Methods, Examples & Templates

    What is market research? The purpose of market research is to offer valuable insight into the preferences and behaviors of your target audience, and anticipate shifts in market trends and the …

  8. What Is Market Research? Complete Guide - Martin Taggart

    Sep 15, 2025 · What is market research? Learn the definition, types, methods, and importance of market research, plus examples of how businesses use it to grow.

  9. Market Research: What It Is, Benefits, and How to Do It

    Aug 13, 2025 · Market research is the process of collecting and analyzing information to understand how a specific sector works. It helps identify who the consumers are, what they need, how much they are …

  10. Market Research: Definition, Types and Best Practices

    Jul 6, 2020 · Market research is the practice of gathering information about the needs and preferences of your target audience – potential consumers of your product.